Software as a Science: Unlock Limitless Recurring Revenue Without Losing Control is a must-read for SaaS entrepreneurs looking to break through growth plateaus and scale their businesses efficiently. Written by Dan Martell along with Matt Verlaque, Johnny Page, and Marcel Petitpas, this book provides actionable playbooks to help founders predict and overcome common challenges in SaaS growth.
Readers will learn strategies to calculate and anticipate growth ceilings, scale marketing efforts effectively, apply the "Rocket Demo Builder" framework responsible for over $1 billion in software sales, and master customer activation techniques to turn users into enthusiastic promoters. The book also covers strategic pricing models to help businesses optimize revenue without alienating customers.
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